What is GEO?
GEO stands for Generative Engine Optimization: the practice of making sure AI assistants understand, describe and recommend your brand correctly. In GEO-AI, “GEO” never means geospatial or maps.
GEO-AI is a Generative Engine Optimization (GEO) platform. It measures and improves how ChatGPT, Claude, Gemini, Perplexity and Grok understand, describe and recommend your brand. It is not a geospatial or mapping tool. Available worldwide, for every sector and language.
GEO vs. SEO
- SEO ranks links on a results page; GEO shapes the answer an AI writes.
- SEO measures positions and clicks; GEO measures mentions, recommendations and accuracy.
- Both need clear, structured, verifiable content — GEO adds entity clarity and AI-quotable facts.
Why it matters
Buyers now ask AI assistants which product to choose. If the model doesn't know you, or confuses you with someone else, you lose the sale before any visit to your site.
How GEO-AI measures it
125 real buyer questions across 5 engines, judged answer by answer on 5 weighted pillars: AI Product Understanding (25%), Generative Search Visibility (25%), Commerce Actionability (20%), Customer Interaction Quality (15%) and Operational Readiness (15%).