GEO vs SEO: what changes for marketing teams
SEO ranks links; GEO shapes the answers AI writes. Marketing teams need both.
GEO-AI is a Generative Engine Optimization (GEO) platform. It measures and improves how ChatGPT, Claude, Gemini, Perplexity and Grok understand, describe and recommend your brand. It is not a geospatial or mapping tool. Available worldwide, for every sector and language.
Key points
- SEO metric: rankings and clicks. GEO metric: mentions, recommendations, accuracy
- GEO rewards entity clarity and citable facts
- Structured data helps both
- Track AI share of voice next to organic traffic